The Organisation

Our client is a well-established innovator within the PPE (Personal Protective Equipment) industrial category, serving customers in demanding operating environments. It is entering a phase of commercial transformation, focused on building a more structured, data-driven, and customer-centric sales and marketing function. The business places strong emphasis on accountability, collaboration, and effective execution, and offers an opportunity to help shape a scalable platform for future growth.

We are looking for strong candidates on an interim, fractional, and permanent (or interim-to-perm basis). 

The Role & Responsibilities

• Execute the organisation’s sales and marketing strategy in close collaboration with senior leadership and external advisors

• Lead and performance-manage regional sales teams structured around integrated teams, combining account management, business development, and internal sales support

• Strengthen partner and distributor relationships through structured planning, performance reviews, and governance frameworks

• Increase end-user influence, reduce revenue leakage, and improve demand conversion through the sales channel

• Implement customer segmentation and coverage models to improve prioritisation, focus, and resource efficiency

• Define, document, and embed clear roles, responsibilities, and KPIs across sales and support functions

• Embed consistent sales processes, CRM discipline, pipeline management, and accurate forecasting

• Lead and support complex negotiations, tenders, and senior-level customer engagements

• Manage and align outsourced marketing partners to ensure activity delivers measurable commercial outcomes

• Produce high-quality reporting, insight, and analysis to support data-led decision making and continuous improvement

The Desired Candidate

• Proven experience leading regional or national sales teams within structured, process-driven environments

• Strong people leadership capability, with a track record of coaching, motivating, and performance-managing teams

• Commercially astute, with experience in complex negotiations and distributor-led or multi-channel sales models

• Highly analytical and data-driven, with strong capability in CRM usage, pipeline analysis, and forecasting

• Demonstrated experience implementing sales processes, KPIs, reporting frameworks, and role clarity

• Experience managing external marketing agencies or cross-functional partners

• Highly organised, disciplined, and confident communicator, comfortable operating in fast-paced and evolving environments

• Background in industrial, technical, or safety-related sectors advantageous but not essential