‘Fit for Future’ Strategy Expands Across Nationally Recognised Organisation

Bidvest Logistics are the leading supplier of logistical and supply chain solutions to the UK hospitality and restaurant sector. Customers include: KFC, Pret, Burger King, Pizza Hut, Pizza Express and Nandos.

The Situation

After a customer left Bidvest Logistics for better service and the new supplier failed to deliver what they promised, Paul Whyte managed the communication as well as that customer’s return. He explains how he did it.

Passionate, positive, and powered by the conviction that you surround yourself by the best people and then treat them well, Paul clearly understands how to manage transformational change to avoid a crisis. Paul now runs business turnarounds and is currently Managing Director of a £1.4 billion division of South African-owned Bidcorp, providing contract logistics solutions to restaurant chains such as Nando’s, Burger King, KFC, and Pizza Express.

The Solution

Paul Whyte managed the communication as well as that customer’s return. He explains how he did it.

Results

Just a week later his previous customer approached Paul for help and they were able to negotiate a long-term deal that saw the customer return to Bidvest for supply to their restaurants from the north of the UK, where Paul had capacity to help. This time, however, it was on profitable terms, and the transition back was “seamless.”