GTM strateGTM strategy is dominating leadership conversations — but what does it really mean for organisations preparing for 2026?

In this short video, Cathy Kay, Managing Partner at Russam, shares her expert insights on the key GTM trends shaping the market, the leadership skills in highest demand, and why putting yourself forward is becoming a critical success factor for senior executives.

As a leading interim management and executive search firm, Russam works closely with organisations navigating change, growth, and complexity. Cathy’s insights reflect what Russam is seeing across its client base and leadership network as businesses plan for the year ahead.

👉 Watch the video to hear Russam’s perspective on GTM strategy, leadership, and what 2026 holds.