Reflections from B Corp Month: Jason Atkinson on Trust, Purpose, and Responsible Business
As B Corp Month 2026 comes to a close, Jason Atkinson, Managing Director at Russam, shares his insights from Anthropy UK 2026.
One theme stood out above all: trust. Trust in business, leadership, and in bringing people together around a shared purpose. The week reinforced how collaboration across sectors is essential to creating meaningful, positive impact.
Another key takeaway focused on the role of AI in the workplace, particularly for those starting their careers. Jason highlighted the need for the journey into work to be transparent, supportive, and full of opportunity, rather than a “black box” that leaves talent navigating uncertainty.
Ultimately, the close of B Corp Month serves as a reminder that responsible business is about people—their growth, opportunities, and the impact organisations create through thoughtful leadership.
📺 Watch the full video of Jason’s reflections on LinkedIn
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