Marketing Consultant/Advisor

Your Russam contact

Cathy

Cathy Kay

Managing Partner – Commercial

cathy.kay@russam.co.uk

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Hybrid
TBC
Ref 10050

The Organisation

A fast-growing, UK-based clean-technology business that pioneered innovative heating solutions. The company is now backed by well-known institutional investors and preparing for its next phase of expansion. The culture is entrepreneurial, values-driven and mission-led, with an ambition to accelerate the transition to low-carbon heating in commercial and residential buildings.


Role & Key Responsibilities

Reporting directly to the CEO on an interim basis (initial 3-6-month assignment), you will:

  • Marketing Assessment & Strategy – Conduct a rapid, objective review of all marketing activities, resources and agency partnerships; benchmark output against industry best practice and competitor performance.

  • Vision & Road-Map – Define a clear brand and go-to-market strategy that supports aggressive growth targets and positions the company as the authoritative voice in sustainable heating.

  • Team Leadership & Upskilling – Evaluate existing marketing talent, identify skill gaps and create a structure that enables agile, data-driven decision-making. Coach the incumbent team and recommend new roles (including, potentially, a permanent Marketing Director).

  • Execution Oversight – Prioritise and launch quick-win initiatives in demand generation, digital, content and communications while building foundations for long-term brand equity.

  • Stakeholder Management – Work closely with the CEO, Sales, Product and external investors to align marketing objectives with commercial goals and funding milestones.

  • Performance Analytics – Implement measurement frameworks and dashboards that track ROI and continuously refine activity based on data-led insights.


Desired Candidate Profile

  • Proven Track Record in transforming under-performing B2B or B2B2C marketing functions within technology, renewables, engineering or adjacent industrial sectors.

  • Strategic & Hands-On – Comfortable moving from high-level positioning to day-to-day execution, with a bias for action and measurable results.

  • Change Leadership – Demonstrated ability to assess, restructure and motivate cross-functional teams; adept at coaching and mentoring emerging talent.

  • Digital & Data Expertise – Deep knowledge of modern demand-generation tactics, marketing automation, SEO/SEM, content marketing and performance analytics.

  • Influencing Skills – Credible with C-suite executives, investors and technical stakeholders; able to build consensus quickly and articulate a compelling vision.

  • Interim or Consultancy Mind-Set – Thrives in fast-moving, ambiguous environments; brings a pragmatic, outcome-focused approach to short-term assignments.

  • Values & Purpose Alignment – Genuine passion for sustainability and the role of clean technology in the energy transition.


Location: Hybrid working; periodic travel to the company’s headquarters for key workshops and executive sessions.

If you are excited by the opportunity to shape the marketing future of an innovative clean-tech leader, please apply or for a confidential conversation.email:  cathy.kay@russam.co.uk